Social Media Content Strategist

We are looking for an experienced Social Media Strategist / Manager to lead our social media presence and drive brand growth across platforms. The ideal candidate is a creative strategist with strong content, analytical, and leadership skills, capable of building campaigns that engage audiences, strengthen brand identity, and deliver measurable results.
Key Responsibilities:
● Develop and implement comprehensive social media strategies to increase engagement, reach, and conversions.
● Plan and manage the social media content calendar across LinkedIn, Instagram, Facebook, and YouTube.
● Oversee content creation, curation, and publishing, ensuring consistency in brand voice, tone, and visual identity.
● Collaborate with design, video, and content teams to produce engaging posts, reels, and campaigns.
● Leverage AI-based and analytics tools to monitor trends, measure performance, and analyze competitors.
● Manage paid social campaigns (Meta Ads, LinkedIn Ads, YouTube, etc.), optimize performance, and report on ROI.
● Track and report monthly performance metrics highlighting growth, engagement, and conversion trends.
● Foster community engagement by responding to comments, messages, and inquiries promptly and professionally.
● Stay updated on emerging trends, algorithms, and technologies to keep the brand ahead of the curve.
● Work closely with cross-functional teams to align campaigns with marketing, sales, and branding goals.
Required Skills & Experience:
● Bachelor’s degree in Marketing, Communications, or a related field.
● Minimum 2+ years of experience managing social media for brands or digital agencies.
● Proven track record in strategy development, content planning, and campaign execution. ● Strong knowledge of analytics tools (Meta Insights, LinkedIn Analytics, Google Analytics, etc.).
● Hands-on experience with social media management platforms (Hootsuite, Buffer, Sprout Social, or similar).
● Excellent communication, creativity, and copywriting skills.
● Ability to interpret data, derive insights, and make data-driven decisions.
● Familiarity with AI-based marketing tools and automation workflows is an added advantage.
Qualifications:
● Any degree or diploma in media, communication, digital marketing, or visual arts will be considered.
Salary can be discussed.