Digital Marketing Specialist (Exp: 3 – 4 Yrs)

Experience: 3 – 4 Years
Employment Type: Initial 3-Month Contract, with potential continuation based on business requirements and performance

Key Responsibilities:

1. Develop and execute digital marketing strategies to increase brand visibility, website traffic, and qualified leads.
2. Manage SEO activities including keyword research, on-page optimization, technical SEO, competitor analysis, and organic growth.
3. Create and optimize SEO-focused content for websites, blogs, landing pages, social media, and other digital platforms.
4. Plan, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
5. Monitor campaign and website performance and continuously optimize strategies to improve results.
6. Identify and implement new opportunities across search, content, social, AI-powered platforms, and emerging digital channels.
7. Stay updated with changes in search, consumer behavior, digital platforms, and the latest marketing trends.
8. Analyze performance data, prepare reports, and provide recommendations for improving digital marketing results.

Skills & Requirements:

1. 3 – 4 years of hands-on experience in Digital Marketing.
2. Strong experience in SEO, content creation/content marketing, and PPC/paid advertising.
3. Hands-on experience with Google Ads and Meta Ads.
4. Strong understanding of keyword research, search intent, content optimization, and organic growth.
5. Good content writing and communication skills.
6. Understanding of modern search, AI-driven discovery, and evolving digital marketing practices.
7. Strong analytical and problem-solving skills with a results-oriented approach.
8. Ability to manage multiple digital marketing activities independently.
9. Proactive, adaptable, and willing to continuously learn and experiment with new digital marketing strategies.