Senior Digital Marketing Specialist

Location: Koratty, Kerala (On-site)
Experience: 3-5 Years
Employment Type: Full-Time

About the Role

We are seeking a results-driven Senior Digital Marketing Specialist to lead B2B digital marketing and lead generation initiatives across multiple client accounts. The ideal candidate should have expertise in digital strategy, social media marketing, paid advertising, lead generation, SEO, AI-powered marketing, and performance analytics.

Key Responsibilities:

1. Develop and execute B2B digital marketing and lead generation strategies.
2. Manage and optimize campaigns across LinkedIn, Google Ads, and Meta platforms.
3. Plan and execute Account-Based Marketing (ABM) campaigns.
4. Manage organic LinkedIn presence, company pages, content distribution, and executive profile branding.
5. Define ICPs (Ideal Customer Profiles), buyer personas, and customer journeys.
6. Plan advertising budgets, forecast lead volume, and optimize campaign ROI.
7. Set up and manage conversion tracking, UTMs, pixels, LinkedIn Insight Tag, and lead scoring.
8. Create compelling ad copy, campaign messaging, and conversion-focused content.
9. Utilize AI tools for research, prospecting, content generation, automation, and reporting.
10. Conduct A/B testing for ads, audiences, and landing pages to improve performance.
11. Present campaign insights and performance reports to clients and senior stakeholders.
12. Collaborate with designers and content teams to develop high-performing marketing assets.

Requirements:

1. 3-5 years of experience in Digital Marketing.
2. Minimum 2 years of experience in B2B lead generation.
3. Proven experience managing multiple client accounts simultaneously.
4. Strong knowledge of LinkedIn Ads, Google Ads, GA4, Google Tag Manager, and CRM platforms.
5. Experience with LinkedIn Sales Navigator, Apollo, or similar prospecting tools.
6. Familiarity with SEO, GEO, AEO, marketing automation, and AI-driven marketing workflows.
7. Experience with email marketing, lead nurturing, and conversion optimization.
8. Strong analytical, communication, presentation, and client management skills.
9. Experience working with international or GCC markets is an added advantage.

Preferred Skills:

1. LinkedIn Campaign Manager and advanced LinkedIn ad formats.
2. SEO, Search Console, GEO, and AEO optimization.
3. HubSpot, Zoho CRM, or similar CRM platforms.
4. Marketing automation tools such as Zapier, Make, or n8n.
5. Looker Studio, Excel, and Google Sheets reporting.
6. AI-powered marketing, prompt engineering, and AI search visibility.
7. Social media scheduling tools and WhatsApp Business marketing.
8. Basic Canva/design knowledge and strong English communication skills.

For recruitment enquiries: +91 7592000377
Gravity Business Process Pvt. Ltd.