Campaign Marketing Executive

Role Summary:

We are looking for a detail-oriented Campaign Marketing Executive (5 Openings) to manage
catalog mailing operations and customer segmentation for marketing campaigns.
The ideal candidate will have experience with email marketing platforms, customer
database management, and advanced Excel functions to ensure accurate,
segmented, and campaign-ready data.

Key Responsibilities:

● Manage end-to-end catalog mailing activities for assigned marketing
campaigns.
● Perform customer segmentation to support targeted and personalized email
campaigns.
● Execute and monitor campaigns using email marketing platforms and tools.
● Build, maintain, and update prospecting and distribution lists.
● Perform data cleansing activities, including data purging, merging, and
de-duplication, to maintain data accuracy.
● Prepare reports and analyze campaign data using advanced Microsoft Excel
functions, including Pivot Tables and VLOOKUP.
● Ensure customer databases remain accurate, organized, and up to date.
● Collaborate with internal teams to ensure timely and accurate campaign
execution.
● Stay informed about Kerala market trends and customer behavior to support
campaign effectiveness.

Required Skills & Experience:

● 2–4 years of experience in campaign marketing, catalog mailing, email
marketing, or customer database management.
● Strong proficiency in Microsoft Excel, including Pivot Tables, VLOOKUP, data
merging, and data cleansing.
● Hands-on experience with email marketing platforms and campaign
management tools.
● Experience managing customer segmentation, prospecting lists, and
distribution lists.
● Strong analytical skills with excellent attention to detail and data accuracy.
● Familiarity with the Kerala market is an added advantage.
● Excellent communication and organizational skills.

Qualifications:

● Bachelor’s or Master’s degree in Business Administration, Operations
Management, or a related field.

Salary: 3 LPA – 4 LPA
Apply Now: recruitment@nesasoftware.com or 75938 33665