Digital Marketing Manager

Job Summary

Responsible for planning, developing, implementing, and managing digital marketing strategies for multiple clients across various industries. Oversee digital advertising campaigns, social media marketing, lead generation, content strategies, budget allocation, and overall digital marketing performance.
Work closely with clients, creative teams, and technical teams to ensure marketing activities align with business objectives, strengthen brand visibility, generate quality leads, and drive business growth.

Key Responsibilities
1. Digital Marketing Strategy & Planning
Develop and implement digital marketing strategies aligned with client business goals.
Plan and manage digital marketing campaigns across multiple platforms.
Identify target audiences, market opportunities, and suitable marketing channels.
Develop strategies for brand awareness, lead generation, customer acquisition, and business growth.
Plan digital marketing activities for product launches, promotional campaigns, and new business launches.

2. Paid Advertising & Campaign Management
Plan, execute, and optimize advertising campaigns across Google Ads,LinkedIn, Facebook, and Instagram.
Manage Google Search, Display, Performance Max, and Meta advertising campaigns.
Conduct keyword research, competitor research, and geographic targeting.
Monitor advertising performance and optimize campaigns to improve results.
Manage advertising budgets and ensure efficient allocation of marketing resources.

3. Social Media Marketing & Content Strategy
Develop social media marketing strategies to improve brand awareness and audience engagement.
Plan content ideas for social media advertising activities.
Coordinate with graphic designers, and video editors.
Review marketing creatives, ad copy, and promotional materials to ensure brand consistency.
Develop platform-specific content strategies based on audience behavior and campaign objectives.

4. Lead Generation & Conversion Optimization
Develop and implement lead generation strategies across digital marketing channels.
Monitor lead quality and conversion rates
Coordinate with clients and sales teams to evaluate lead quality and conversion outcomes.
Recommend website and landing page improvements to increase conversions.

5. Client Relationship & Account Management
Manage digital marketing activities for multiple client accounts across different industries.
Understand client requirements and translate business objectives into marketing strategies.
Conduct regular client communication regarding campaign progress, performance, and recommendations.
Prepare marketing proposals, advertising budgets, and campaign plans.
Coordinate with internal teams to ensure timely execution of marketing activities.

6. Marketing Analytics & Performance Reporting
Monitor and analyze digital marketing campaign performance.
Track key metrics using GA4, GTM and other analytics tools. Should be able to implement tracking.
Prepare weekly and monthly digital marketing performance reports.
Identify areas for improvement and provide data-driven recommendations.
Evaluate overall marketing effectiveness and adjust strategies accordingly.

7. Budget Planning & Management
Plan and allocate monthly digital marketing budgets based on campaign objectives.
Monitor advertising expenditure across different platforms and client accounts.
Optimize budget allocation to maximize marketing effectiveness.
Recommend budget adjustments based on campaign performance and business priorities.

8. Team Coordination & Campaign Execution
Coordinate with graphic designers, video editors, and website development teams.
Provide creative briefs and campaign requirements.
Review advertising materials and ensure consistency with marketing objectives.
Monitor campaign execution timelines and deliverables.
Ensure marketing activities are completed according to client requirements and campaign schedules.

Key Skills & Expertise

Digital Marketing Strategy & Planning
Google Ads & Meta Ads Management
Social Media Marketing
Lead Generation
Digital Campaign Management
Content Strategy & Creative Direction
Marketing Budget Planning
Client Relationship Management
Marketing Analytics & Reporting
Conversion Rate Optimization
Market Research & Audience Targeting
Campaign Performance Optimization
Cross-functional Team Coordination
Brand Awareness & Digital Growth Strategies

Professional Summary

Experienced in developing and executing digital marketing strategies for clients across multiple industries.
Skilled in managing Google Ads and Meta Ads campaigns, developing lead generation strategies, overseeing social media marketing activities, managing advertising budgets, and analyzing marketing performance.
Focused on delivering measurable business results through strategic planning, effective campaign execution, data-driven optimization, and strong client relationship management.