Growth Lead

CookieYes is a consent management platform used by over a million websites to stay compliant with GDPR, CCPA and a growing list of global privacy regulations. We are a product of Mozilor, and we sell to business owners, agencies and developers in more than 100 countries through a product-led motion and a fast-expanding marketplace and partner network.
We are hiring a Growth Lead to own the full customer lifecycle: acquisition, onboarding, engagement and retention. You will write the growth plan, own the budget behind it, and be accountable for the number it produces. This is not a coordination role. You get real spend, a team to build, and the authority to decide what we try next, and in exchange we expect a high rate of shipped experiments and a straight answer every week on what worked.
We are looking for someone who has done this at scale before, in a SaaS business past $10M ARR, and who runs the ship without being asked twice.

RESPONSIBILITIES
Own the growth plan and its implementation. Set quarterly targets across acquisition, onboarding, engagement and retention, sequence the work, and be accountable for shipping it rather than presenting it.
Own the numbers end to end: signups, activation rate, free-to-paid conversion, cohort retention, churn, expansion revenue and CAC payback.
Acquisition: lead across organic, paid, product-led, AI search and marketplace channels, and decide where budget and effort go each quarter.
Onboarding: own the path from install to a live consent banner. Work with product to cut steps, reduce drop-off, and get every new user to first value fast.
Engagement: build the lifecycle programme across email, in-app messaging and in-product prompts that brings users back into the product and deepens usage.
Retention and churn: track cohort retention, diagnose where and why accounts leave, run win-back and reactivation, and take the structural fixes to product and support.
Expansion: drive upgrades and plan movement through usage-based triggers, and design and analyse pricing and packaging tests with product and finance.
Build and run the experimentation roadmap across the website, onboarding, pricing page, in-app upgrade paths and lifecycle email.
Build the growth reporting layer. Define the metrics that matter, instrument them properly, and make the numbers legible to the wider team.
Partner with the Global Partnerships and Affiliate teams so that channel growth and self-serve growth reinforce each other rather than compete.
Manage and mentor a small team of specialists across performance, lifecycle, SEO and AI search, and hire into gaps as the team scales.
Own the paid budget: allocate it across channels, defend the allocation with data, and reallocate the moment the data changes.
Run a weekly growth review: what was shipped, what moved, what we are killing.
OWNERSHIP AND WAYS OF WORKING
You will own the number. Not contribute to it, not support it. If growth is behind, it is your call what changes and your job to say so early.
Experiment velocity is a standing expectation, not a stretch goal. We would rather run ten tests and lose six than deliberate for a quarter and ship two.
You will not be handed a backlog. You are expected to find the constraint yourself, decide what to do about it, and start.
Decisions get made with the data available, not the data you wish you had. Speed of iteration beats precision of planning here.
You will have real budget and the authority to move it. That comes with the obligation to report honestly when it is not working.
Small team, no layers, direct access to leadership and product. Nothing about this role requires waiting for permission.

REQUIREMENTS
4+ years in growth, performance or product marketing, including direct growth ownership at a B2B SaaS business at $10M+ ARR scale.
Evidence you have moved a company-level number at that scale. Tell us what it was when you took it, what you changed, and where it ended up.
Full-lifecycle ownership, not acquisition alone. We want to hear about a retention, onboarding or expansion number you moved, not only a channel you scaled.
Experience owning a substantial paid acquisition budget, including the decision to cut spend that was not paying back.
A track record of running experiments at volume, with a system for prioritising them and the discipline to kill losers quickly.
Experience turning a growth plan into a sequenced roadmap and delivering against it quarter after quarter.
Strong command of funnel and cohort analytics. You are comfortable in GA4, Mixpanel or Amplitude, and you pull your own data rather than waiting on someone else.
Hands-on paid acquisition across Google Ads, Meta and LinkedIn, and the judgement to know when to switch a channel off.
Working knowledge of SEO and content-led acquisition, enough to direct specialists and judge quality.
Experience building lifecycle and in-product messaging programmes in tools such as HubSpot, Customer.io, Intercom or similar.
Statistical literacy. You know what a valid test looks like and you do not call results early.
Experience hiring, managing and holding a small team to account.
Self-direction. You have operated without close supervision before and preferred it.

GOOD TO HAVE
Experience with a freemium or open-source distribution model, particularly WordPress or another CMS plugin ecosystem.
Exposure to privacy, compliance, security or developer tooling markets.
Experience in a product-led business that also runs partner and marketplace channels.
Familiarity with how AI assistants, AI Overviews and LLM surfaces are changing discovery and search.