Marketing Executive (junior)

We are looking for a dynamic and driven **Marketing Executive** to join our Marketing team. The ideal candidate will have 1 year of hands-on experience in marketing a SaaS product, with a good understanding of digital marketing channels, content creation, and lead generation strategies. This role is perfect for someone who is eager to grow their career in B2B/B2C SaaS marketing and contribute to building brand visibility and driving customer acquisition.

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## Key Responsibilities

– Plan, execute, and optimize digital marketing campaigns across channels (email, social media, SEO/SEM, paid ads) to drive product awareness and lead generation.
– Assist in creating marketing collateral — blogs, case studies, whitepapers, social media posts, email newsletters, and landing pages.
– Support demand generation efforts by identifying and nurturing MQLs (Marketing Qualified Leads) through campaigns and CRM tools.
– Track, analyze, and report on campaign performance metrics (CTR, conversion rates, CAC, ROI) using tools like Google Analytics, HubSpot, or similar platforms.
– Coordinate with the Sales team to align marketing efforts with sales targets and ensure smooth lead handoff.
– Manage and update the company website and social media handles with fresh, relevant content.
– Conduct competitor analysis and market research to identify trends and opportunities in the SaaS space.
– Support the planning and execution of webinars, product demos, and virtual/physical events.
– Collaborate with the design/content team for creating marketing assets aligned with brand guidelines.
– Assist in managing marketing automation tools and email drip campaigns.

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## Required Skills & Qualifications

– Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.
– 1 year of experience in a marketing role, preferably within a SaaS or B2B tech company.
– Basic understanding of digital marketing concepts: SEO, SEM, social media marketing, and email marketing.
– Familiarity with marketing tools such as HubSpot, Mailchimp, Google Analytics, Google Ads, SEMrush, or similar.
– Good written and verbal communication skills with an eye for content quality.
– Basic knowledge of CRM tools (e.g., Salesforce, Zoho) is a plus.
– Strong analytical skills with the ability to interpret data and translate it into actionable insights.
– Ability to multitask, prioritize, and work in a fast-paced startup/SaaS environment.
– A proactive, self-driven attitude with a willingness to learn and adapt.

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