Marketing Manager

Job Summary:
We are looking for a Marketing Manager under the business domain Global Surf Digital
(https://www.globalsurf.ae/) to own the on-time, quality delivery of all marketing retainers—social
media, SEO/GEO, paid campaigns and content—from the Kochi office, and to lead the execution
teams that deliver them.
GS Digital serves B2B clients, mainly in construction, engineering, industrial, manufacturing and real
estate development, with selected luxury retail and education clients. Our client-facing and strategy
team is based in Dubai, while our creative, execution and development teams are in Kochi. Strategy
is set by our strategists in Dubai; this role makes sure that strategy is delivered on schedule, to brief,
and without anything falling between teams.
Team : Leads 5–6 people—Performance Executive, Social Media Executive, Social Copywriter(s) and
Content Writers—and coordinates delivery with the SEO/GEO Team Lead.
Job Responsibilities:
1. Delivery and Timelines
• Own the end-to-end timeline for marketing deliverables across copy, design, video and
publishing.
• Review the late and at-risk list daily in our project management system (GS Blueprint) and act
on exceptions.
• Chair the weekly Delivery Review: status, priorities and clashes.
2. Paid Campaign Execution
• Lead day-to-day paid campaign execution through the Performance Executive.
• Run launch checklists, budget pacing and tracking checks; catch errors before they go live.
• Campaign strategy, budgets and targeting are set by the Digital Strategist; this role ensures
they are executed correctly.
3. Content and Writers
• Manage social copywriters and content writers (blogs, articles, FAQs, website copy, case
studies).
Page 3
• Balance workload across social, SEO and project content. Ensure content quality through
writer checklists, weekly sample reviews and revision-rate tracking; content is approved by the
brief owner (Social Media Strategist or Social Media Manager for social, SEO/GEO Team Lead
for SEO content, Project Manager for website copy).
• Briefs come directly from the strategists and the SEO/GEO Lead; this role allocates and
schedules the work.
4. Social Media Publishing
• Manage the Social Media Executive who schedules and publishes posts.
• Ensure only client-approved posts go live, on schedule, with zero publishing errors.
5. SEO/GEO Delivery
• Track delivery of SEO/GEO work through the SEO/GEO Team Lead: deadlines, capacity and
content needs.
• SEO/GEO strategy remains with the SEO/GEO Team Lead.
6. Capacity and Priorities
• Build a monthly capacity plan across writers, SEO, paid and social design (agreed with the
Creative Studio Lead).
• Flag hiring needs early with workload data.
7. Cross-Team Requests
• Raise development requests (campaign landing pages, tracking, fixes) with the Development
team, and campaign design requests (landing page design, ad creatives) with the Creative
Studio, through GS Blueprint with brief and deadline.
• Standard notice: 2 working days unless urgent. Agree priority with the Project Manager when
requests clash with project work; escalate to the Digital Account Director if unresolved.
8. Systems and Reporting
• Ensure every job is logged in GS Blueprint with a current status; no side requests.
• Send a monthly delivery report to the Digital Account Director: on-time rate, revisions,
capacity, risks and hiring needs.
• Hold monthly one-to-ones with each direct report.
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Required Skills & Qualifications :
Must Have
• 6–8 years in a digital marketing agency, including at least 2 years leading a team.
• Hands-on performance marketing experience (Google Ads, Meta Ads, LinkedIn Ads): campaign
setup, budget pacing, conversion tracking.
• Experience running social media and content operations across multiple clients at once.
• Working knowledge of SEO deliverables and workflows.
• Strong process discipline with project or task-management tools; comfortable enforcing a
single system of record.
• Clear written and spoken English for daily coordination with a Dubai team.
Nice to Have
• Experience with B2B clients, especially construction, engineering, industrial or real estate.
• Experience working with a client-facing team in another country (onshore/offshore model).
• Familiarity with GA4, Google Tag Manager and Looker Studio.
• Use of AI tools to speed up content and reporting workflows