Senior Content Strategist

Key responsibilities

Concepts and creative ideas

Come up with original concepts for social creatives, carousels, Reels, Shorts and campaigns that fit each client’s brand and goals.
Track trends, audio, formats and platform updates on Instagram, Facebook, LinkedIn, YouTube and X, and turn them into timely ideas.
Pitch monthly idea decks and campaign concepts (festive, product launches, awareness days, moment marketing).
Write hooks, captions, on-screen text and short-form video scripts that stop the scroll.

Strategy and planning

Build social media strategies for each client: audience, content pillars, tone of voice, platform mix and posting frequency.
Own monthly content calendars across all assigned brands.
Adapt strategy to very different clients: B2C, B2B, local businesses, premium and regional brands.
Content production
Write clear creative briefs for designers and video editors, with references and moodboards.
Plan and direct Reels and video shoots: shot lists, storyboards, talent and on-set direction when needed.
Review every creative and video for concept, brand fit, copy and quality before it goes to the client.
Manage production timelines so multiple accounts deliver on schedule.

Client handling and performance
Present concepts and calendars to clients, take feedback and defend strong ideas with reasoning.
Track reach, engagement, saves, shares, follower growth and video views; report monthly with insights.
Use results to improve what works and drop what doesn’t; coordinate with the ads team on content for paid campaigns.

Required Experience

3–5 years in social media content strategy, with 2+ years handling multiple client brands in an agency or similar setting.
Experience planning and directing Reels and short-form video, from script to shoot to edit.
Experience leading or briefing designers, video editors and copywriters.
Confident client-facing skills: presenting concepts and defending creative choices.
Strong copywriting in English; a good eye for design, visuals and video.
Experience with influencer and UGC campaigns
Photography or on-camera presenting skills