SEO & Digital Growth Lead

About Fine Destination:
Fine Destination is an outsourcing company based at Infopark, Kochi, now concentrated on travel operations. We provide back-office and operations support to travel businesses, including destination management companies, and work across India, the UK and the UAE. We are building an in-house digital team to create a clear brand identity and a strong presence on search and social media.

Responsibilities
• Own on-page, off-page and technical SEO for finedestination.co.in and the websites of TTB UK, London Host and Knowledge Bazar.
• Run keyword research and keep a target keyword map for each brand.
• Write unique titles, meta descriptions and headings, and plan dedicated service pages.
• Implement structured data, sitemap, robots.txt and internal linking.
• Optimise for AI search and LLM crawling (AI crawler access, llms.txt, FAQ and answer-style content).
• Build quality backlinks through directories, publications and partnerships.
• Keep Google Business Profile, Bing Places and all brand profiles consistent.
• Set the social media strategy for each brand: platforms, content themes, posting frequency and goals.
• Design the content workflow (briefing, creation, approval, posting) and the task system, with owners, turnaround times and revision limits.
• Create brand guidelines, templates and checklists, and document every process.
• Set up AI workflows and train the team to use them.
• Research competitors and recommend new service lines and lead-generation ideas.
• Run paid campaigns where needed, and report weekly and monthly to the Managing Director on traffic, rankings, reach, engagement and leads.

Experience and skills
• 4 to 6 years in SEO and digital marketing, with at least 2 years of hands-on SEO and results you can show.
• At least one role where you owned a channel or function end-to-end.
• Experience with Search Console, Google Analytics, Meta Business Suite, an SEO tool such as Semrush, ClickUp or a similar task tool, and AI tools.
• Experience handling more than one brand or client at once.
• Strong analytical and written English skills.
• Travel, hospitality or B2B services experience is a plus.
• Previous team-leadership experience is not required.