SEO & Digital Marketing Expert (Experience: 3–5 Years)

Location: Infopark, Kochi(Work From Office Only)

About the Role

We are looking for a results-driven SEO & Digital Marketing Expert with 3–5 years of hands-on experience in SEO, digital marketing, content optimization, analytics, and emerging search technologies.

The ideal candidate should have strong knowledge of Traditional SEO, Technical SEO, Local SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), AI Search Optimization, Content SEO, Social Media Marketing, PPC and Conversion Optimization.

The candidate will be responsible for developing and executing digital marketing strategies that improve organic visibility, search rankings, brand presence, qualified traffic, leads, and conversions across traditional search engines as well as AI-powered search platforms.

Key Responsibilities

1. Search Engine Optimization (SEO)
Develop and execute comprehensive SEO strategies for websites and digital properties.
Perform keyword research, competitor analysis and search-intent analysis.
Implement On-Page, Off-Page and Technical SEO strategies.
Optimize website structure, URLs, metadata, headings, internal linking and content.
Conduct regular SEO audits and identify technical and content-related issues.
Improve website crawlability, indexability and search engine visibility.
Optimize Core Web Vitals, page speed, mobile usability and overall technical performance.
Develop internal linking and content-cluster strategies.
Monitor keyword rankings, organic traffic, impressions, CTR and conversions.
Identify opportunities for featured snippets, rich results and other SERP features.

2. AEO – Answer Engine Optimization
Develop strategies to improve visibility in Google AI Overviews, featured snippets and answer-based search results.
Optimize content to directly answer user questions and search intent.
Create FAQ, Q&A and structured content formats suitable for answer engines.
Optimize content for conversational and question-based searches.
Implement structured data/schema markup where appropriate.
Track brand visibility and citations across AI and answer-driven search experiences.
Develop strategies to increase the probability of a website being referenced as a source by answer engines.

3. GEO – Generative Engine Optimization
Develop and execute Generative Engine Optimization (GEO) strategies.
Optimize website content for AI-powered search and discovery platforms.
Improve brand/entity visibility across AI-generated search experiences.
Create authoritative, fact-based and semantically rich content that AI systems can understand and reference.
Strengthen entity relationships, topical authority and brand signals.
Monitor how brands and competitors are represented in AI-generated results.
Identify opportunities to increase brand mentions and citations across generative search platforms.

4. AI Search & Emerging SEO
Stay updated with changes in Google Search, AI Overviews, ChatGPT search, Gemini, Perplexity and other AI-powered search platforms.
Understand how AI is changing traditional search behaviour and SEO.
Develop strategies for AI Search Optimization (AISO) and emerging search channels.
Experiment with new SEO techniques and AI-assisted content optimization.
Evaluate AI-generated search results and identify opportunities for improving brand visibility.
Monitor emerging trends in zero-click searches, conversational search and entity-based search.

5. Content Strategy & Content SEO
Develop SEO-driven content strategies based on business objectives and search intent.
Create content briefs for blogs, landing pages, service pages and knowledge resources.
Work closely with content writers and marketing teams.
Optimize existing website content for rankings, relevance and conversions.
Develop topic clusters and pillar-content strategies.
Identify content gaps through competitor and SERP analysis.
Ensure content follows E-E-A-T principles and demonstrates expertise, authority and trust.
Plan and manage regular blog/content publishing calendars.

6. Local SEO
Manage and optimize Google Business Profiles and other local listings.
Develop local SEO strategies for multiple locations.
Optimize local landing pages and location-based content.
Manage local citations and directory listings.
Monitor local rankings, reviews and visibility.
Implement local business schema and other relevant structured data.

7. Technical SEO
Conduct comprehensive technical SEO audits.
Identify and resolve issues related to:
Crawling and indexing
Canonicalization
Redirects
Robots.txt
XML sitemaps
Duplicate content
Broken links
JavaScript rendering
Site architecture
Page speed
Core Web Vitals
Mobile optimization
Schema/structured data
Coordinate with developers to implement technical SEO recommendations.

8. Digital Marketing
Develop and execute integrated digital marketing campaigns.
Manage and optimize Google Ads, Meta Ads and other relevant paid campaigns.
Conduct audience research and campaign planning.
Monitor CPC, CTR, CPA, ROAS, conversions and other campaign KPIs.
Develop landing-page optimization strategies.
Work on lead-generation and conversion-optimization initiatives.

9. Social Media Marketing
Develop social media strategies aligned with business and brand objectives.
Plan and manage social media content calendars.
Coordinate with designers and content creators.
Optimize content for LinkedIn, Instagram, Facebook and other relevant platforms.
Monitor engagement, reach, traffic and lead generation.
Identify opportunities for organic and paid social campaigns.

10. Analytics & Reporting
Monitor and analyze digital marketing performance.
Use Google Analytics 4 (GA4), Google Search Console, Google Tag Manager and Looker Studio.
Prepare monthly SEO and digital marketing performance reports.
Track:
Organic traffic
Keyword rankings
Search impressions
CTR
Leads
Conversions
Engagement
Backlinks
AI/answer-engine visibility
Paid campaign performance
Provide actionable insights and recommendations based on data.

11. Competitor & Market Analysis
Conduct competitor SEO and digital marketing analysis.
Identify competitor keywords, content strategies, backlinks and SERP opportunities.
Monitor competitor visibility across Google and AI search platforms.
Identify market gaps and opportunities.
Develop strategies to improve organic and digital market share.

12. Link Building & Digital PR
Develop ethical and sustainable link-building strategies.
Identify high-quality backlink opportunities.
Manage outreach campaigns and digital PR initiatives.
Monitor backlink profiles and identify harmful or low-quality links.
Focus on authority, relevance and topical credibility rather than quantity.
Required Skills
3–5 years of hands-on experience in SEO and Digital Marketing.
Strong understanding of Technical SEO, On-Page SEO, Off-Page SEO and Local SEO.
Strong knowledge of AEO and GEO.
Understanding of AI-powered search and generative search platforms.
Experience with keyword research and search-intent analysis.
Strong understanding of content marketing and content SEO.
Experience with Google Analytics 4 and Google Search Console.
Working knowledge of Google Tag Manager and Looker Studio.
Knowledge of Google Ads and Meta Ads.
Experience with SEO tools such as:
SEMrush
Ahrefs
Screaming Frog
Google Search Console
Google Analytics
Google Keyword Planner
Similar SEO/marketing platforms
Understanding of HTML, CSS and basic JavaScript from an SEO perspective.
Knowledge of Schema Markup / Structured Data.
Strong analytical and reporting skills.
Excellent written and verbal communication skills.
Preferred / Additional Skills
Experience working with Shopify, Magento/Adobe Commerce, WordPress or other CMS platforms.
Experience in B2B SEO and lead-generation campaigns.
Experience in international SEO and multi-country campaigns.
Experience with eCommerce SEO.
Knowledge of conversion-rate optimization (CRO).
Experience with AI tools for content research, optimization and marketing workflows.
Understanding of entity SEO, semantic search and knowledge graphs.
Experience monitoring AI search visibility and brand citations.
Basic understanding of UX and website conversion principles.
Key Performance Indicators (KPIs)

The candidate will be expected to contribute to measurable improvements in:

Organic search traffic
Target keyword rankings
Search visibility
Qualified organic leads
Organic conversions
SERP feature visibility
Featured snippet/answer visibility
AI search / generative search visibility
Brand mentions and citations
Backlink quality and authority
Local search visibility
Website engagement
Conversion rate
Paid campaign ROI/ROAS
Overall digital marketing performance
What We Are Looking For

We are looking for someone who is hands-on, analytical, curious and continuously learning. The candidate should be able to independently identify opportunities, execute campaigns, analyze results and recommend improvements.

The ideal candidate should not be limited to traditional “keyword ranking” SEO. They should understand how search is evolving from Google keyword searches to AI-powered, conversational and answer-driven discovery.

Education
Bachelor’s degree in Marketing, Digital Marketing, Communications, Computer Science, Business or a related field.
Relevant professional certifications in SEO, Google Analytics, Google Ads or Digital Marketing will be an advantage.

How to Apply

Interested candidates can send their resume to hr@commerce9.io, mentioning the following details:
Current CTC :
Expected CTC :
Total Years of Relevant Experience :
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