SEO & Social Media Manager

About Fine Destination:
Fine Destination is an outsourcing company based at Infopark, Kochi, now concentrated on travel operations. We provide back-office and operations support to travel businesses, including destination management companies, and work across India, the UK and the UAE. We are building an in-house digital team to create a clear brand identity and a strong presence on search and social media.

Role Summary:
We are looking for one hands-on person to own our search visibility and social media presence end to end. You will run our social media platforms, lead our SEO, and build the systems, workflows and content processes behind them. You will use AI tools smartly so that a small setup produces the output of a much larger one. This is a builder’s role, not a people-management role: you own the platforms, the results and the system. You will also handle SEO and social media for our client and group companies: TTB UK, London Host and our sister concern Knowledge Bazar.

Key Responsibilities-

1. SEO ownership
• Own on-page, off-page and technical SEO for finedestination.co.in.
• Run keyword research and keep a target keyword map for travel outsourcing, travel BPO, back-office support and related services.
• Write unique titles, meta descriptions and headings for every page, and plan dedicated service pages.
• Keep the site’s description of the business consistent across the website, Google Business Profile, Bing Places, LinkedIn and directories.
• Implement and maintain structured data, sitemap, robots.txt and internal linking.
• Build quality backlinks through travel, hospitality and business directories, publications and partnerships (no paid or low-quality links).
• Optimise the website for AI search and LLM crawling (AI crawler access, llms.txt, FAQ and answer-style content).
• Track rankings, traffic and leads using Search Console, Bing Webmaster Tools and analytics tools.

2. Social media ownership
• Manage our pages hands-on: LinkedIn, Instagram, Facebook, Snapchat and other platforms as needed.
• Decide the platform strategy: what we post where, how often, and in what format.
• Run organic campaigns and, where needed, paid campaigns with a clear budget and goal.
• Grow followers, engagement and, most importantly, qualified enquiries.
• Handle community engagement, comments and messages.

3. Creative ideas and content planning
• Create monthly content calendars aligned to our services, hiring, culture and travel-industry news.
• Come up with creative ideas beyond posters: reels, carousels, behind-the-scenes, client stories, short videos and thought-leadership posts.
• Write captions, blogs and LinkedIn articles in a clear brand voice.
• Brief the designer and video editor with a clear message, purpose and goal for each piece, and review work before it is published.

4. AI-enabled production
• Use AI tools for research, writing, design support, scheduling, analytics and reporting.
• Set up repeatable AI workflows with human review, so that quality is never left to the tool.
• Train the team to use these tools, so a small team produces the output of a much larger one.

5. Systems, workflows and processes
• Design the content workflow from idea to publishing: briefing, creation, approval and posting, with clear owners, turnaround times and revision limits.
• Set up and run the task management system (for example ClickUp) and the content calendar.
• Create brand guidelines, templates, checklists and platform specifications.
• Document every process so that it can be handed over and repeated.
• Define roles for the contributors, such as designer, video editor and content support, and suggest the structure needed as the function grows.

6. Market intelligence and growth
• Research competitors (travel BPOs, DMC back-office providers and similar firms) and track their positioning, services and content.
• Recommend strategies to increase website traffic and leads.
• Identify new service lines and audiences that can generate qualified, convertible leads.

7. Client and group-company pages (TTB UK, London Host, Knowledge Bazar)
• Own the SEO and social media pages of TTB UK, London Host and our sister concern Knowledge Bazar, alongside Fine Destination.
• Set up and structure each brand’s pages, content and calendar, with its own positioning, voice and audience.
• Plan and publish content for each brand, using the same workflow, templates and approval process so quality stays consistent.
• Keep a separate content calendar, performance report and set of goals for each brand.
• Make sure each brand’s website, Google Business Profile and social profiles describe the business consistently.
• Coordinate with each brand’s team to get inputs, offers and approvals on time, without slowing the publishing schedule.

Who We Are Looking For :

We need a digital marketing generalist who goes deep in SEO and social media, and who can also set up and run the system around them. You are a builder as well as a doer: you have created a content calendar, workflow or process from scratch, and you can show it.
• Owner mindset: you treat results as your own, not as “the client approved it”.
• Creative with limited resources: you turn good ideas into content with a small team and a smart use of AI.
• B2B thinking: our audience is travel businesses, so LinkedIn, lead generation and credibility matter more than likes.
• Structured: you keep templates, documentation and reports without being reminded.
• Fast learner: you use AI tools in real work and check their output before it goes live.
• Multi-brand ready: you can manage the pages of several brands at the same time, each with its own voice and calendar.

Experience Required
• Total experience: 4 to 6 years in SEO and social media.
• SEO: at least 2 years of hands-on SEO, with ranking or traffic results you can show.
• Social media: you have run live pages and grown reach and engagement, ideally on LinkedIn and Instagram.
• Ownership: at least one role where you owned a channel or function end to end, not only coordinated it.
• Multi-brand: experience handling more than one brand or client at the same time.
• Paid and analytics: experience running paid campaigns and reporting on results.
• Tools: Google Search Console, Google Analytics, Meta Business Suite, an SEO tool such as Semrush, a task tool such as ClickUp, and AI tools.
• Industry: travel, tourism, hospitality or B2B services is a plus, but not essential.
Previous team-leadership experience is not required. We need someone who can set up roles and workflows and train others.

Required Skills
• Strong SEO skills: on-page, off-page, technical SEO and keyword research.
• Hands-on management of LinkedIn, Instagram, Facebook, Snapchat and other platforms.
• Proven creative and content planning skills, with examples of past work.
• Practical knowledge of AI tools for content, design and analytics.
• Ability to set up structure, workflows and content processes.
• Ability to train others to use tools and processes.
• Good written English and strong editing discipline.
• Experience with Meta Business Suite, Google Analytics, Search Console, and a keyword or audit tool such as Semrush.

Desirable
• Experience in travel, tourism, hospitality or B2B services.
• Experience running paid campaigns (Meta Ads, Google Ads).
• Basic knowledge of design and video-editing tools.
• Experience building a function or channel from scratch.

Attitude and Qualities
• A real urge to learn and build something from scratch.
• Full ownership of social media content and results.
• Leads by example and shares what he or she learns.
• Comfortable working with limited resources and a small team.
• Honest about results, whether they are good or bad.