Digital Marketing Executive

We are looking for an experienced and results-oriented Digital Marketing Executive with a minimum of 2 years of hands-on experience in paid advertising and digital marketing. The ideal candidate should have practical experience managing Google Ads and Meta Ads campaigns, social media activities, lead generation, and campaign performance tracking.

Key Responsibilities
• Plan, execute, and manage Google Ads and Meta (Facebook & Instagram) advertising campaigns.
• Monitor and optimize paid campaigns to improve leads, conversions, and return on ad spend.
• Manage the company’s social media presence across platforms such as Instagram, Facebook, and LinkedIn.
• Coordinate with the content and design teams to plan and execute digital marketing campaigns.
• Track leads generated through different marketing channels and maintain accurate lead records.
• Monitor Cost Per Lead (CPL), conversions, campaign performance, and overall marketing results.
• Analyze campaign data and identify opportunities to improve performance and reduce advertising costs.
• Prepare regular campaign performance reports and provide insights based on results.
• Support lead generation activities and coordinate with the sales team for effective lead follow-up.
• Stay updated with the latest digital advertising trends, platform updates, and marketing best practices.

Requirements
• Minimum 2 years of hands-on experience in Digital Marketing with paid campaign experience.
• Strong practical knowledge of Google Ads and Meta Ads.
• Experience in lead generation, campaign optimization, and conversion tracking.
• Good understanding of Cost Per Lead (CPL), CTR, CPC, conversions, and campaign performance metrics.
• Experience managing social media platforms and coordinating marketing content.
• Ability to analyze campaign data and make performance-based decisions.
• Ability to work independently and manage assigned tasks effectively.
• Familiarity with Google Analytics, Google Tag Manager, and other digital marketing tools is an advantage.
• Strong analytical, communication, and problem-solving skills.
• Ability to manage multiple campaigns and work effectively with internal teams.

Preferred Qualifications
• Bachelor’s degree or relevant qualification in Digital Marketing, Marketing, Business Administration, or a related field.
• Google Ads or Meta certifications will be an added advantage.
• Experience in lead-generation or service-based advertising campaigns is preferred.
Experience: Minimum 2 Years
How to Apply
Interested candidates are invited to submit their resume with the subject line: “Digital Marketing Executive Application”.